SIMA 2013: an awareness film in 3D

On the occasion of the 2013 SIMA (Paris International Agri-Business Show), Michelin presents a simulator proving the superiority of its technology Ultraflex©: an agricultural tire designed to increase productivity. For a better understanding of this demonstration, we are asked by Michelin to make a film to raise awareness of the impact of the tire on productivity. Indeed, before comparing the footprints of different tires, it is important to understand the demonstration. This is the goal of the film that Michelin asks us to produce...