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NSPCC Campaign: Alfie the Astronaut

NSPCC Campaign: Alfie the Astronaut

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NSPCC and advertising agency Leo Burnett from London have released this touching campaign.

The spot features little Alfie the Astronaut. He shares his heartbreaking story about his life, which has been filled with neglect, stress and abuse. However, NSPCC has put a stop to it and now little Alfie can not only dream, but concentrate on his future plans.

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